By Garrick Werdmuller 
 • 
 August 26, 2025 
 
 Welcome to                                              The D&G Loan Officer Realtor Motivational Business Mindset Podcast                                  !                                                                                                                         In this episode, we dig into a powerful truth:                                              every human action is driven by self-interest                                  . That might sound selfish—but it’s not a bad thing. It simply means that everything we do is motivated by something deeply personal.                                                                                                            When you understand these motivators, you unlock the ability to influence behavior, build trust, close more sales, and lead with impact. Whether you’re a loan officer, REALTOR®, entrepreneur, or leader, mastering these motivators will help you connect with people on a deeper level.                                                                                                       🎧 Listen on Spotify:                         👉                                  The 8 Human Motivators                                                                                                            The 8 Human Motivators                                                      Here are the eight reasons people take action—and how you can use them to connect better with clients, partners, and even yourself:                                                      1. 💰 To Be Wealthy                                                      Money may not buy happiness, but it provides freedom, options, and security. People want to grow their wealth or save money. In sales, frame your message around outcomes: how your service increases financial security or protects their resources.                                                      2. 😍 To Be Good Looking                                                      It’s not always about vanity—this is about confidence and presence. People want to feel admired, sharp, or stylish. Show clients how your solution enhances their image, reputation, or how they present themselves to the world.                                                      3. 💪 To Be Healthy                                                      Health covers both physical and mental well-being. Reduce stress, simplify processes, and remove obstacles that cause anxiety. Clients who feel healthier (in mind or body) because of working with you will always come back.                                                      4. 🌟 To Be Popular                                                      Recognition and approval are powerful drivers. Everyone wants to be seen, appreciated, and valued. Help your clients feel important, highlight their wins, and show them they’re part of something bigger.                                                      5. 🔒 To Have Security                                                      Safety and stability are non-negotiables in major decisions like buying a home or taking on a loan. Offer reassurance, clarity, and predictability. Trust is built when clients feel safe in your hands.                                                      6. 🧘 To Achieve Inner Peace                                                      People crave calm, alignment, and peace of mind. When your process feels smooth, stress-free, and values-driven, you become more than a service provider—you become a trusted guide.                                                      7. 🕰️ To Have Free Time                                                      Time is the ultimate luxury. Saving time, simplifying steps, or giving clients back hours in their day is one of the most powerful motivators you can tap into. Respect it—and you’ll win loyalty.                                                      8. 🎉 To Have Fun                                                      At the end of the day, people want joy and meaning. Create memorable, engaging, and even fun experiences. When clients feel good working with you, they’ll remember you and refer you.                                                                                                            How to Apply This in Business and Life                                                                                                            Here’s the secret: most people are primarily driven by two or three of these motivators. Your job as a professional is to listen carefully, identify which ones drive your client or team member, and then speak directly to those motivators.                                                                                                                                       If your client values                                                  wealth                                                   and                                                  security                                     , emphasize financial outcomes and predictability.                                                                                                   If they want                                                  free time                                                   and                                                  fun                                     , show them how your service is efficient and enjoyable.                                                                                                   If they’re motivated by                                                  popularity                                                   or                                                  looking good                                     , highlight recognition, prestige, and confidence.                                                                                            The key is personalization. Once you know someone’s motivators, you can connect with them authentically and build stronger, lasting relationships.                                                                                                            Final Takeaway                                                                                                            Human beings aren’t complicated—we’re consistent. We all want more wealth, health, security, recognition, joy, and time. But each of us is moved by different priorities at different times.                                                      When you master the art of spotting these motivators, you’ll gain influence, build loyalty, and grow your results in business and in life.                                                                                                            📅 To schedule an appointment with Garrick visit:                         👉                                  https://freshhomeloan.com/schedule-a-meeting/                                                                                                            Garrick Werdmuller                                                      President & CEO                         Fresh Home Loan Inc                         📱 510.282.5456 call/text                         NMLS 242952                         🌐                                  www.FreshHomeLoan.com                                                                                                            Socials:                                                                   Facebook                                                                                                             Instagram                                                                                                             LinkedIn                                                                                                             YouTube                                                                                                                    For more information give me a call at 📞 510.282.5456                         or visit 👉                                  Schedule a Meeting